HARMAN Concludes Anniversary Exhibition for Two Audio Brands
HARMAN announced that it has concluded "Sound Legends," an anniversary exhibition celebrating the 80th anniversary of JBL and the 60th anniversary of Bowers & Wilkins. According to HARMAN, approximately 2,000 people…
HARMAN announced that it has concluded "Sound Legends," an anniversary exhibition celebrating the 80th anniversary of JBL and the 60th anniversary of Bowers & Wilkins. According to HARMAN, approximately 2,000 people, including industry representatives and general visitors, attended the event.
The exhibition took place from October 21 to 31 at Project Space Line in Samseong-dong, Seoul. Pre-reservations for all sessions via Naver sold out, with around 180 pre-reserved visitors and walk-ins visiting the venue each day. The Seoul exhibition was organized as the final stop of the JBL Playback Gallery, JBL's global 80th-anniversary project.
The venue introduced the history of both brands through signature products and listening spaces. Combining professional, home, and personal audio lineups with music and art programs, the event featured both the JBL Playback Gallery and Bowers & Wilkins' "60 Years of True Sound" exhibition.
JBL curated a space displaying its evolution from early products to its latest technology. It featured the 80th-anniversary limited edition JBL L100 Classic 80, JBL VTX professional speakers, and Martin lighting systems, while unveiling the next-generation flagship reference speaker JBL Summit K2 for the first time in Korea. A product display space inspired by Seoul by day and night was also set up.
Programs featuring Korean artists were also conducted. Musician and visual creator DAWN presented commemorative artwork reinterpreting JBL's 80th-anniversary campaign, "80 Years Powering Voices". The "JBL Music Talk," featuring music curator, DJ, and producer DJ Soulscape, provided an opportunity to explore the brand's sound history and listen to music through the JBL L100 Classic 80.
The Bowers & Wilkins exhibition highlighted the brand's history dating back to its 1966 founding in Worthing, England. It introduced founder John Bowers' commitment to faithful sound reproduction and his "True Sound" philosophy, displaying iconic products ranging from the early P2H speaker to the DM6, 801, and Nautilus.
The latest flagship lineup, the 800 Series Diamond D5, showcased five models, including the top-tier 801 D5. While introducing core technologies such as the Diamond Dome Tweeter alongside design and manufacturing philosophies, the exhibition allowed visitors to listen to the 801 D5 in a room replicating the UK's Abbey Road Studios. This space also covered the ongoing partnership with Abbey Road Studios that began with the introduction of the 801 in 1979 up to the latest model.
In personal audio, hands-on experiences with the Px8 S2 wireless headphones and displays of the Pi8 wireless earbuds were conducted. Global collaborations with McLaren and David Beckham were also showcased.
Originally written in Korean, this article was translated with AI assistance and edited by a native English-speaking editor. Every translation is reviewed by our editorial team before publication. [Read Original]- PRESS RELEASE
Byungho "Haao" Kim
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